IT Life-RaftCurrent Local Relevance
Start where the business already has a real connection and useful search intent.
Location pages
Local IT Support Pages For Focused Search Intent.
IT Life-Raft is built for UK-wide remote support, with selected location pages where there is a clear reason for local search visibility.
Locations strategy
Use Location Pages Carefully.
Location pages should support buying intent without turning the site into copied town pages. Each page needs useful, original local context and links back to the core service pages.
Remote Support First
Keep the main service pages UK-wide so location is not a barrier for the right client.
Expand With Evidence
Use Search Console and enquiries to decide which local pages deserve more work.
01 / MAP
Choose The Right Places.
Start with locations that have existing relevance or realistic buying intent.02 / WRITE
Make Each Page Useful.
Avoid copied pages with only the place name changed.03 / LINK
Connect Services And Places.
Location pages should link back to managed IT, Microsoft 365, cyber and backup services.04 / MEASURE
Review Search Performance.
Use real data before expanding the cluster.Ready when you are
Build Location Pages In Phases.
Start with a small set of useful pages, then expand when the data supports it.
Book the review